THE NEW & NOW holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 25 (Clothing & Footwear) with 1 filings. The WikiTrademarks Expansion Score is 24/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed July 24, 2026
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Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99849318 | THE NEW & NOW | May 27, 2026 | Registered | 025 Clothing & Footwear | Japna Inc |
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FAQ: THE NEW & NOW trademark portfolio
What trademarks does THE NEW & NOW hold?
THE NEW & NOW holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 25 (Clothing & Footwear). The most recent filings are registered to Japna Inc.
How many trademarks does THE NEW & NOW have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to THE NEW & NOW. The brand has been actively filing since May 2026. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does THE NEW & NOW file most often?
THE NEW & NOW's most active class is NICE Class 25 (Clothing & Footwear), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the THE NEW & NOW trademark?
The most recent filings under the THE NEW & NOW mark are registered to Japna Inc. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is THE NEW & NOW expanding into new categories?
The current WikiTrademarks Expansion Score for THE NEW & NOW is 24 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new THE NEW & NOW trademark filings?
Click the Watch Brand button at the top of this page to add THE NEW & NOW to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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