THE NEW GOLD STANDARD holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 36 (Insurance & Finance) with 1 filings. The WikiTrademarks Expansion Score is 1/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed July 25, 2026
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Sign in to claimHow is THE NEW GOLD STANDARD filing trademarks, and where is the portfolio expanding?
Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 98808415 | THE NEW GOLD STANDARD | Oct 18, 2024 | Registered | 036 Insurance & Finance | Robinhood Markets, Inc. |
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FAQ: THE NEW GOLD STANDARD trademark portfolio
What trademarks does THE NEW GOLD STANDARD hold?
THE NEW GOLD STANDARD holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 36 (Insurance & Finance). The most recent filings are registered to Robinhood Markets, Inc..
How many trademarks does THE NEW GOLD STANDARD have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to THE NEW GOLD STANDARD. The brand has been actively filing since October 2024. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does THE NEW GOLD STANDARD file most often?
THE NEW GOLD STANDARD's most active class is NICE Class 36 (Insurance & Finance), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the THE NEW GOLD STANDARD trademark?
The most recent filings under the THE NEW GOLD STANDARD mark are registered to Robinhood Markets, Inc.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is THE NEW GOLD STANDARD expanding into new categories?
The current WikiTrademarks Expansion Score for THE NEW GOLD STANDARD is 1 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new THE NEW GOLD STANDARD trademark filings?
Click the Watch Brand button at the top of this page to add THE NEW GOLD STANDARD to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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