THE NATURAL CHOICE holds 2 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 11 (Lighting & HVAC) with 1 filings. The WikiTrademarks Expansion Score is 0/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed June 15, 2026
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Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99309662 | THE NATURAL CHOICE | Jul 29, 2025 | Pending | 011 Lighting & HVAC | SPC Resources, Inc. |
| 74580651 | THE NATURAL CHOICE | Sep 30, 1994 | Abandoned | 017 Rubber & Insulation | ICC ACQUISITION CORPORATION |
Weekly visibility reports showing how ChatGPT mentions THE NATURAL CHOICE, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: THE NATURAL CHOICE trademark portfolio
What trademarks does THE NATURAL CHOICE hold?
THE NATURAL CHOICE holds 2 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 11 (Lighting & HVAC), Class 17 (Rubber & Insulation). The most recent filings are registered to SPC Resources, Inc..
How many trademarks does THE NATURAL CHOICE have at the USPTO?
WikiTrademarks tracks 2 USPTO trademark filings attributed to THE NATURAL CHOICE. The brand has been actively filing since September 1994. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does THE NATURAL CHOICE file most often?
THE NATURAL CHOICE's most active class is NICE Class 11 (Lighting & HVAC), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the THE NATURAL CHOICE trademark?
The most recent filings under the THE NATURAL CHOICE mark are registered to SPC Resources, Inc.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is THE NATURAL CHOICE expanding into new categories?
The current WikiTrademarks Expansion Score for THE NATURAL CHOICE is 0 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new THE NATURAL CHOICE trademark filings?
Click the Watch Brand button at the top of this page to add THE NATURAL CHOICE to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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