THE GENERAL holds 2 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 30 (Staple Foods & Beverages) with 1 filings. The WikiTrademarks Expansion Score is 3/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed July 6, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 98079666 | THE GENERAL | Jul 11, 2023 | Pending | 028 Games & Toys | LIGHT & WONDER, INC. |
| 97444446 | THE GENERAL | Jun 06, 2022 | Pending | 030 Staple Foods & Beverages | Phoenix Intangibles Holding Company |
Weekly visibility reports showing how ChatGPT mentions THE GENERAL, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: THE GENERAL trademark portfolio
What trademarks does THE GENERAL hold?
THE GENERAL holds 2 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 30 (Staple Foods & Beverages), Class 28 (Games & Toys). The most recent filings are registered to LIGHT & WONDER, INC..
How many trademarks does THE GENERAL have at the USPTO?
WikiTrademarks tracks 2 USPTO trademark filings attributed to THE GENERAL. The brand has been actively filing since June 2022. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does THE GENERAL file most often?
THE GENERAL's most active class is NICE Class 30 (Staple Foods & Beverages), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the THE GENERAL trademark?
The most recent filings under the THE GENERAL mark are registered to LIGHT & WONDER, INC.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is THE GENERAL expanding into new categories?
The current WikiTrademarks Expansion Score for THE GENERAL is 3 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new THE GENERAL trademark filings?
Click the Watch Brand button at the top of this page to add THE GENERAL to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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