THE ELF ON THE SHELF holds 5 USPTO trademark filings across 1 NICE class. The largest concentration is in Class 28 (Games & Toys) with 3 filings. The WikiTrademarks Expansion Score is 0/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed July 22, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 88317814 | THE ELF ON THE SHELF | Feb 27, 2019 | Pending | 009 Electronics & Software 041 Education & Entertainment | CCA and B, LLC |
| 87078239 | THE ELF ON THE SHELF | Jun 21, 2016 | Pending | 028 Games & Toys | CCA and B, LLC |
| 86276531 | THE ELF ON THE SHELF | May 09, 2014 | Abandoned | 016 Paper & Printed Goods 020 Furniture 024 Fabrics 025 Clothing & Footwear | CCA and B, LLC |
| 77424678 | THE ELF ON THE SHELF | Mar 18, 2008 | Abandoned | 016 Paper & Printed Goods 028 Games & Toys | CCA and B, LLC |
| 77368580 | THE ELF ON THE SHELF | Jan 10, 2008 | Abandoned | 016 Paper & Printed Goods 028 Games & Toys | CCA and B, LLC |
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FAQ: THE ELF ON THE SHELF trademark portfolio
What trademarks does THE ELF ON THE SHELF hold?
THE ELF ON THE SHELF holds 5 USPTO trademark filings across 1 NICE class. The largest concentration is in Class 28 (Games & Toys), Class 16 (Paper & Printed Goods), Class 20 (Furniture). The most recent filings are registered to CCA and B, LLC.
How many trademarks does THE ELF ON THE SHELF have at the USPTO?
WikiTrademarks tracks 5 USPTO trademark filings attributed to THE ELF ON THE SHELF. The brand has been actively filing since January 2008. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does THE ELF ON THE SHELF file most often?
THE ELF ON THE SHELF's most active class is NICE Class 28 (Games & Toys), with 3 filings. The full distribution across all 1 classes is shown in the Nice Class Distribution panel on this page.
Who owns the THE ELF ON THE SHELF trademark?
The most recent filings under the THE ELF ON THE SHELF mark are registered to CCA and B, LLC. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is THE ELF ON THE SHELF expanding into new categories?
The current WikiTrademarks Expansion Score for THE ELF ON THE SHELF is 0 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new THE ELF ON THE SHELF trademark filings?
Click the Watch Brand button at the top of this page to add THE ELF ON THE SHELF to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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