THE BETTER CHOICE holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 37 (Construction & Repair) with 1 filings. The WikiTrademarks Expansion Score is 4/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed September 4, 2026
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Filing Velocity (24 Months)
Filing Activity by NICE Class
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Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99582935 | THE BETTER CHOICE | Jan 07, 2026 | Registered | 037 Construction & Repair | D & B Trucks & Equipment Sales LLC |
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FAQ: THE BETTER CHOICE trademark portfolio
What trademarks does THE BETTER CHOICE hold?
THE BETTER CHOICE holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 37 (Construction & Repair). The most recent filings are registered to D & B Trucks & Equipment Sales LLC.
How many trademarks does THE BETTER CHOICE have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to THE BETTER CHOICE. The brand has been actively filing since January 2026. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does THE BETTER CHOICE file most often?
THE BETTER CHOICE's most active class is NICE Class 37 (Construction & Repair), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the THE BETTER CHOICE trademark?
The most recent filings under the THE BETTER CHOICE mark are registered to D & B Trucks & Equipment Sales LLC. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is THE BETTER CHOICE expanding into new categories?
The current WikiTrademarks Expansion Score for THE BETTER CHOICE is 4 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new THE BETTER CHOICE trademark filings?
Click the Watch Brand button at the top of this page to add THE BETTER CHOICE to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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