SUGAR holds 13 USPTO trademark filings across 5 NICE classes. The largest concentration is in Class 25 (Clothing & Footwear) with 3 filings. The WikiTrademarks Expansion Score is 18/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed June 15, 2026
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Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
No activity recorded yet.
SUGAR in the News
Lord Sugar beats TikTok in trademark battle The Telegraph
Ownership & Assignment History
7 records| Date | From | To |
|---|---|---|
| Jul 26, 2016 |
SUGARCRM INC.
|
SUGARCRM INC.
CUPERTINO, CALIFORNIA
|
| Apr 15, 2015 |
E.S. ORIGINALS, INC.
|
SUGAR PARTNERS, LLC
NEW YORK, NEW YORK
|
| Jan 21, 2015 |
E.S. ORIGINALS INC.
|
BACK BEAT, INC.
AUSTIN, TEXAS
|
| Jan 20, 2015 |
E.S. ORIGINALS INC.
|
BACK BEAT, INC.
AUSTIN, TEXAS
|
| Jan 15, 2015 |
BACK BEAT, INC.
|
E.S. ORIGINALS INC.
NEW YORK, NEW YORK
|
| Jan 8, 2015 |
E.S. ORIGINALS INC.
|
BLACK BEAT, INC.
AUSTIN, TEXAS
|
| Jan 7, 2015 |
BACK BEAT, INC.
|
E.S. ORIGINALS, INC.
NEW YORK, NEW YORK
|
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99510664 | SUGAR | Nov 21, 2025 | Registered | 025 Clothing & Footwear | SUGAR FASHION LLC |
| 99286877 | SUGAR | Jul 16, 2025 | Registered | 009 Electronics & Software | amo SAS |
| 99286880 | SUGAR | Jul 16, 2025 | Registered | 042 Science & Technology | amo SAS |
| 99286884 | SUGAR | Jul 16, 2025 | Registered | 045 Legal & Security Services | amo SAS |
| 98583096 | SUGAR | Jun 04, 2024 | Registered | 003 Cosmetics & Cleaning 005 Pharmaceuticals | FOJOY LTD |
| 98504779 | SUGAR | Apr 17, 2024 | Abandoned | 042 Science & Technology | Pearl Street Technologies, Inc. |
| 98387379 | SUGAR | Feb 01, 2024 | Registered | 041 Education & Entertainment | Apple Video Programming LLC |
| 88569097 | SUGAR | Aug 06, 2019 | Registered | 041 Education & Entertainment | Pupcake Sugar |
| 87982556 | SUGAR | Jun 29, 2017 | Pending | 025 Clothing & Footwear | Sugar Partners, LLC |
| 86893587 | SUGAR | Feb 01, 2016 | Pending | 003 Cosmetics & Cleaning | Fresh, Inc. |
| 85368214 | SUGAR | Jul 11, 2011 | Pending | 025 Clothing & Footwear | SUGAR PARTNERS, LLC |
| 78560938 | SUGAR | Feb 04, 2005 | Abandoned | 042 Science & Technology | SUGARCRM INC. |
| 78478421 | SUGAR | Sep 03, 2004 | Abandoned | 009 Electronics & Software | SUGARCRM INC. |
Weekly visibility reports showing how ChatGPT mentions SUGAR, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: SUGAR trademark portfolio
What trademarks does SUGAR hold?
SUGAR holds 13 USPTO trademark filings across 5 NICE classes. The largest concentration is in Class 25 (Clothing & Footwear), Class 42 (Science & Technology), Class 41 (Education & Entertainment). The most recent filings are registered to SUGAR FASHION LLC.
How many trademarks does SUGAR have at the USPTO?
WikiTrademarks tracks 13 USPTO trademark filings attributed to SUGAR. The brand has been actively filing since September 2004. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does SUGAR file most often?
SUGAR's most active class is NICE Class 25 (Clothing & Footwear), with 3 filings. The full distribution across all 5 classes is shown in the Nice Class Distribution panel on this page.
Who owns the SUGAR trademark?
The most recent filings under the SUGAR mark are registered to SUGAR FASHION LLC. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is SUGAR expanding into new categories?
The current WikiTrademarks Expansion Score for SUGAR is 18 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new SUGAR trademark filings?
Click the Watch Brand button at the top of this page to add SUGAR to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare SUGAR to another owner · Browse all NICE classes · Most valuable brands