STANCE holds 6 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 35 (Advertising & Business) with 3 filings. The WikiTrademarks Expansion Score is 7/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed July 10, 2026
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Sign in to claimHow is STANCE filing trademarks, and where is the portfolio expanding?
Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Ownership & Assignment History
1 record| Date | From | To |
|---|---|---|
| Dec 29, 2014 |
STANCE, INC.
|
WELLS FARGO BANK, NATIONAL ASSOCIATION
LOS ANGELES, CALIFORNIA
|
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99544623 | STANCE | Dec 12, 2025 | Registered | 024 Fabrics | ST IP Holdings LP |
| 99400250 | STANCE | Sep 18, 2025 | Registered | 035 Advertising & Business 036 Insurance & Finance | Watershed Collective LLC |
| 99276079 | STANCE | Jul 10, 2025 | Registered | 035 Advertising & Business 041 Education & Entertainment | Stance Elements, LLC |
| 88770111 | STANCE | Jan 22, 2020 | Pending | 030 Staple Foods & Beverages | OMNI NAME COMPANY |
| 86287654 | STANCE | May 21, 2014 | Abandoned | 035 Advertising & Business | ST IP HOLDINGS LP |
| 78161224 | STANCE | Sep 05, 2002 | Abandoned | 020 Furniture | SOURCE MACHINE, INC. |
Weekly visibility reports showing how ChatGPT mentions STANCE, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: STANCE trademark portfolio
What trademarks does STANCE hold?
STANCE holds 6 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 35 (Advertising & Business), Class 24 (Fabrics), Class 20 (Furniture). The most recent filings are registered to ST IP Holdings LP.
How many trademarks does STANCE have at the USPTO?
WikiTrademarks tracks 6 USPTO trademark filings attributed to STANCE. The brand has been actively filing since September 2002. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does STANCE file most often?
STANCE's most active class is NICE Class 35 (Advertising & Business), with 3 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the STANCE trademark?
The most recent filings under the STANCE mark are registered to ST IP Holdings LP. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is STANCE expanding into new categories?
The current WikiTrademarks Expansion Score for STANCE is 7 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new STANCE trademark filings?
Click the Watch Brand button at the top of this page to add STANCE to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare STANCE to another owner · Browse all NICE classes · Most valuable brands
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