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SQUISHMALLOWS

12 total filings · 0 classes · Active since Jul 2019

20
Expansion Score
Watch Brand

SQUISHMALLOWS holds 12 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 3 (Cosmetics & Cleaning) with 3 filings. The WikiTrademarks Expansion Score is 20/100, low — the brand is focused on defending its existing categories rather than expanding.

USPTO data refreshed July 27, 2026

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How is SQUISHMALLOWS filing trademarks, and where is the portfolio expanding?

Filing Velocity (24 Months)

Aug 2024 Jul 2026

Nice Class Distribution

003 Cosmetics & Cleaning
3
014 Jewelry & Watches
3
016 Paper & Printed Goods
3
028 Games & Toys
3
024 Fabrics
3
030 Staple Foods & Beverages
3
018 Leather Goods & Luggage
2
009 Electronics & Software
2
020 Furniture
2
021 Housewares
2
025 Clothing & Footwear
1
041 Education & Entertainment
1
029 Processed Foods
1
032 Beer & Soft Drinks
1
004 Lubricants & Fuels
1

Activity Timeline

No activity recorded yet.

Recent Filings

Serial No. Mark Filing Date Status Classes Owner
98087679 SQUISHMALLOWS Jul 17, 2023 Registered 003 Cosmetics & Cleaning 004 Lubricants & Fuels 009 Electronics & Software 011 Lighting & HVAC 014 Jewelry & Watches 016 Paper & Printed Goods 018 Leather Goods & Luggage 020 Furniture 021 Housewares 022 Ropes & Textiles 024 Fabrics 028 Games & Toys 030 Staple Foods & Beverages Kelly Toys Holdings, LLC
97718285 SQUISHMALLOWS Dec 14, 2022 Pending 003 Cosmetics & Cleaning Kelly Toys Holdings, LLC
97718300 SQUISHMALLOWS Dec 14, 2022 Pending 014 Jewelry & Watches Kelly Toys Holdings, LLC
97371334 SQUISHMALLOWS Apr 20, 2022 Registered 024 Fabrics Zhang, Lingling
90692630 SQUISHMALLOWS May 05, 2021 Pending 016 Paper & Printed Goods Kelly Toys Holdings, LLC
90260674 SQUISHMALLOWS Oct 16, 2020 Pending 041 Education & Entertainment Kelly Toys Holdings, LLC
88545922 SQUISHMALLOWS Jul 29, 2019 Pending 016 Paper & Printed Goods 018 Leather Goods & Luggage 025 Clothing & Footwear 028 Games & Toys KELLY TOYS HOLDINGS, LLC
88545949 SQUISHMALLOWS Jul 29, 2019 Pending 009 Electronics & Software 020 Furniture KELLY TOYS HOLDINGS, LLC
88545972 SQUISHMALLOWS Jul 29, 2019 Pending 003 Cosmetics & Cleaning 014 Jewelry & Watches 021 Housewares 024 Fabrics KELLY TOYS HOLDINGS, LLC
88982062 SQUISHMALLOWS Jul 29, 2019 Pending 028 Games & Toys KELLY TOYS HOLDINGS, LLC
88545849 SQUISHMALLOWS Jul 29, 2019 Registered 029 Processed Foods 030 Staple Foods & Beverages 032 Beer & Soft Drinks KELLY TOYS HOLDINGS, LLC
88982837 SQUISHMALLOWS Jul 29, 2019 Pending 030 Staple Foods & Beverages KELLY TOYS HOLDINGS, LLC
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FAQ: SQUISHMALLOWS trademark portfolio

What trademarks does SQUISHMALLOWS hold?

SQUISHMALLOWS holds 12 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 3 (Cosmetics & Cleaning), Class 14 (Jewelry & Watches), Class 16 (Paper & Printed Goods). The most recent filings are registered to Kelly Toys Holdings, LLC.

How many trademarks does SQUISHMALLOWS have at the USPTO?

WikiTrademarks tracks 12 USPTO trademark filings attributed to SQUISHMALLOWS. The brand has been actively filing since July 2019. The count updates daily as new filings are indexed from the USPTO bulk data feed.

In which NICE classes does SQUISHMALLOWS file most often?

SQUISHMALLOWS's most active class is NICE Class 3 (Cosmetics & Cleaning), with 3 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.

Who owns the SQUISHMALLOWS trademark?

The most recent filings under the SQUISHMALLOWS mark are registered to Kelly Toys Holdings, LLC. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.

Is SQUISHMALLOWS expanding into new categories?

The current WikiTrademarks Expansion Score for SQUISHMALLOWS is 20 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.

How can I track new SQUISHMALLOWS trademark filings?

Click the Watch Brand button at the top of this page to add SQUISHMALLOWS to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.

More on this portfolio: Compare SQUISHMALLOWS to another owner · Browse all NICE classes · Most valuable brands

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