SOFT YET FIRM holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 21 (Housewares) with 1 filings. The WikiTrademarks Expansion Score is 1/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed June 14, 2026
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Sign in to claimHow is SOFT YET FIRM filing trademarks, and where is the portfolio expanding?
Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99010882 | SOFT YET FIRM | Jan 17, 2025 | Registered | 021 Housewares | GURUNANDA, LLC |
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FAQ: SOFT YET FIRM trademark portfolio
What trademarks does SOFT YET FIRM hold?
SOFT YET FIRM holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 21 (Housewares). The most recent filings are registered to GURUNANDA, LLC.
How many trademarks does SOFT YET FIRM have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to SOFT YET FIRM. The brand has been actively filing since January 2025. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does SOFT YET FIRM file most often?
SOFT YET FIRM's most active class is NICE Class 21 (Housewares), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the SOFT YET FIRM trademark?
The most recent filings under the SOFT YET FIRM mark are registered to GURUNANDA, LLC. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is SOFT YET FIRM expanding into new categories?
The current WikiTrademarks Expansion Score for SOFT YET FIRM is 1 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new SOFT YET FIRM trademark filings?
Click the Watch Brand button at the top of this page to add SOFT YET FIRM to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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