SO BLURREAL LIP & CHEEK WHIP holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 3 (Cosmetics & Cleaning) with 1 filings. The WikiTrademarks Expansion Score is 24/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed July 12, 2026
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Sign in to claimHow is SO BLURREAL LIP & CHEEK WHIP filing trademarks, and where is the portfolio expanding?
Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99654221 | SO BLURREAL LIP & CHEEK WHIP | Feb 15, 2026 | Registered | 003 Cosmetics & Cleaning | e.l.f. Cosmetics, Inc. |
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FAQ: SO BLURREAL LIP & CHEEK WHIP trademark portfolio
What trademarks does SO BLURREAL LIP & CHEEK WHIP hold?
SO BLURREAL LIP & CHEEK WHIP holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 3 (Cosmetics & Cleaning). The most recent filings are registered to e.l.f. Cosmetics, Inc..
How many trademarks does SO BLURREAL LIP & CHEEK WHIP have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to SO BLURREAL LIP & CHEEK WHIP. The brand has been actively filing since February 2026. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does SO BLURREAL LIP & CHEEK WHIP file most often?
SO BLURREAL LIP & CHEEK WHIP's most active class is NICE Class 3 (Cosmetics & Cleaning), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the SO BLURREAL LIP & CHEEK WHIP trademark?
The most recent filings under the SO BLURREAL LIP & CHEEK WHIP mark are registered to e.l.f. Cosmetics, Inc.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is SO BLURREAL LIP & CHEEK WHIP expanding into new categories?
The current WikiTrademarks Expansion Score for SO BLURREAL LIP & CHEEK WHIP is 24 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new SO BLURREAL LIP & CHEEK WHIP trademark filings?
Click the Watch Brand button at the top of this page to add SO BLURREAL LIP & CHEEK WHIP to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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