SMARTBLUR holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 3 (Cosmetics & Cleaning) with 1 filings. The WikiTrademarks Expansion Score is 24/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed June 19, 2026
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Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99642465 | SMARTBLUR | Feb 09, 2026 | Registered | 003 Cosmetics & Cleaning | Wella Operations US, LLC |
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FAQ: SMARTBLUR trademark portfolio
What trademarks does SMARTBLUR hold?
SMARTBLUR holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 3 (Cosmetics & Cleaning). The most recent filings are registered to Wella Operations US, LLC.
How many trademarks does SMARTBLUR have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to SMARTBLUR. The brand has been actively filing since February 2026. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does SMARTBLUR file most often?
SMARTBLUR's most active class is NICE Class 3 (Cosmetics & Cleaning), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the SMARTBLUR trademark?
The most recent filings under the SMARTBLUR mark are registered to Wella Operations US, LLC. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is SMARTBLUR expanding into new categories?
The current WikiTrademarks Expansion Score for SMARTBLUR is 24 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new SMARTBLUR trademark filings?
Click the Watch Brand button at the top of this page to add SMARTBLUR to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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