SMART & SIMPLE holds 3 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 5 (Pharmaceuticals) with 1 filings. The WikiTrademarks Expansion Score is 4/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed June 15, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Ownership & Assignment History
2 records| Date | From | To |
|---|---|---|
| Feb 4, 2026 |
BLUE OWL CAPITAL CORPORATION
|
SMARTPAK EQUINE, LLC
PLYMOUTH, MASSACHUSETTS
|
| Feb 3, 2026 |
DEUTSCHE BANK AG NEW YORK BRANCH, AS COL...
|
SMARTPAK EQUINE, LLC
PORTLAND, MAINE
|
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 87724886 | SMART & SIMPLE | Dec 18, 2017 | Pending | 005 Pharmaceuticals | SmartPak Equine, LLC |
| 86301618 | SMART & SIMPLE | Jun 05, 2014 | Pending | 029 Processed Foods | Dollar General Corporation |
| 86301630 | SMART & SIMPLE | Jun 05, 2014 | Pending | 031 Fresh Produce & Agriculture | Dollar General Corporation |
Weekly visibility reports showing how ChatGPT mentions SMART & SIMPLE, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: SMART & SIMPLE trademark portfolio
What trademarks does SMART & SIMPLE hold?
SMART & SIMPLE holds 3 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 5 (Pharmaceuticals), Class 29 (Processed Foods), Class 31 (Fresh Produce & Agriculture). The most recent filings are registered to SmartPak Equine, LLC.
How many trademarks does SMART & SIMPLE have at the USPTO?
WikiTrademarks tracks 3 USPTO trademark filings attributed to SMART & SIMPLE. The brand has been actively filing since June 2014. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does SMART & SIMPLE file most often?
SMART & SIMPLE's most active class is NICE Class 5 (Pharmaceuticals), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the SMART & SIMPLE trademark?
The most recent filings under the SMART & SIMPLE mark are registered to SmartPak Equine, LLC. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is SMART & SIMPLE expanding into new categories?
The current WikiTrademarks Expansion Score for SMART & SIMPLE is 4 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new SMART & SIMPLE trademark filings?
Click the Watch Brand button at the top of this page to add SMART & SIMPLE to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare SMART & SIMPLE to another owner · Browse all NICE classes · Most valuable brands