SHAPE LIVING FOR THE BETTER holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 35 (Advertising & Business) with 1 filings. The WikiTrademarks Expansion Score is 1/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed July 24, 2026
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Sign in to claimHow is SHAPE LIVING FOR THE BETTER filing trademarks, and where is the portfolio expanding?
Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 97113783 | SHAPE LIVING FOR THE BETTER | Nov 08, 2021 | Pending | 035 Advertising & Business | Electrolux Consumer Products, Inc. |
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FAQ: SHAPE LIVING FOR THE BETTER trademark portfolio
What trademarks does SHAPE LIVING FOR THE BETTER hold?
SHAPE LIVING FOR THE BETTER holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 35 (Advertising & Business). The most recent filings are registered to Electrolux Consumer Products, Inc..
How many trademarks does SHAPE LIVING FOR THE BETTER have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to SHAPE LIVING FOR THE BETTER. The brand has been actively filing since November 2021. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does SHAPE LIVING FOR THE BETTER file most often?
SHAPE LIVING FOR THE BETTER's most active class is NICE Class 35 (Advertising & Business), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the SHAPE LIVING FOR THE BETTER trademark?
The most recent filings under the SHAPE LIVING FOR THE BETTER mark are registered to Electrolux Consumer Products, Inc.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is SHAPE LIVING FOR THE BETTER expanding into new categories?
The current WikiTrademarks Expansion Score for SHAPE LIVING FOR THE BETTER is 1 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new SHAPE LIVING FOR THE BETTER trademark filings?
Click the Watch Brand button at the top of this page to add SHAPE LIVING FOR THE BETTER to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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