SECRET SQUIRREL holds 2 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 30 (Staple Foods & Beverages) with 2 filings. The WikiTrademarks Expansion Score is 1/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed August 17, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Ownership & Assignment History
1 record| Date | From | To |
|---|---|---|
| May 16, 2016 |
SECRET SQUIRREL COLD BREW, LLC
|
PURE STEEPS BEVERAGE, LLC
ANAHEIM, CALIFORNIA
|
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 87982390 | SECRET SQUIRREL | Nov 01, 2016 | Pending | 030 Staple Foods & Beverages | HARRIS FREEMAN 1981 LLC |
| 85840061 | SECRET SQUIRREL | Feb 04, 2013 | Pending | 030 Staple Foods & Beverages | HARRIS FREEMAN 1981 LLC |
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FAQ: SECRET SQUIRREL trademark portfolio
What trademarks does SECRET SQUIRREL hold?
SECRET SQUIRREL holds 2 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 30 (Staple Foods & Beverages). The most recent filings are registered to HARRIS FREEMAN 1981 LLC.
How many trademarks does SECRET SQUIRREL have at the USPTO?
WikiTrademarks tracks 2 USPTO trademark filings attributed to SECRET SQUIRREL. The brand has been actively filing since February 2013. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does SECRET SQUIRREL file most often?
SECRET SQUIRREL's most active class is NICE Class 30 (Staple Foods & Beverages), with 2 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the SECRET SQUIRREL trademark?
The most recent filings under the SECRET SQUIRREL mark are registered to HARRIS FREEMAN 1981 LLC. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is SECRET SQUIRREL expanding into new categories?
The current WikiTrademarks Expansion Score for SECRET SQUIRREL is 1 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new SECRET SQUIRREL trademark filings?
Click the Watch Brand button at the top of this page to add SECRET SQUIRREL to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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