SECOND NATURE holds 4 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 35 (Advertising & Business) with 2 filings. The WikiTrademarks Expansion Score is 23/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed June 14, 2026
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Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Ownership & Assignment History
2 records| Date | From | To |
|---|---|---|
| Feb 11, 2026 |
BANK OF AMERICA, N.A., AS ADMINISTRATIVE...
|
ASSOCIATED BRANDS, INC.
OAK BROOK, ILLINOIS
TREEHOUSE PRIVATE BRANDS, INC.
OAK BROOK, ILLINOIS
AMERICAN ITALIAN PASTA COMPANY
OAK BROOK, ILLINOIS
BAY VALLEY FOODS, LLC
OAK BROOK, ILLINOIS
CAINS FOODS, INC.
OAK BROOK, ILLINOIS
FLAGSTONE FOODS, INC.
OAK BROOK, ILLINOIS
LINETTE QUALITY CHOCOLATES, INC.
OAK BROOK, ILLINOIS
NUTCRACKER BRANDS, INC.
OAK BROOK, ILLINOIS
RALCORP FROZEN BAKERY PRODUCTS, INC.
OAK BROOK, ILLINOIS
S.T. SPECIALTY FOODS, INC.
OAK BROOK, ILLINOIS
STURM FOODS, INC.
OAK BROOK, ILLINOIS
THE CARRIAGE HOUSE COMPANIES, INC.
OAK BROOK, ILLINOIS
|
| Feb 1, 2016 |
ASSOCIATED BRANDS, INC.
AMERICAN ITALIAN PASTA COMPANY
BAY VALLEY FOODS, LLC
CAINS FOODS, INC.
FLAGSTONE FOODS, INC.
LINETTE QUALITY CHOCOLATES, INC.
NUTCRACKER BRANDS, INC.
RALCORP FROZEN BAKERY PRODUCTS, INC.
RALCORP HOLDINGS, INC.
S.T. SPECIALTY FOODS, INC.
STURM FOODS, INC.
THE CARRIAGE HOUSE COMPANIES, INC.
|
BANK OF AMERICA, N.A.
CHARLOTTE, NORTH CAROLINA
|
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99780624 | SECOND NATURE | Apr 22, 2026 | Registered | 041 Education & Entertainment | Dan McDougal |
| 88464805 | SECOND NATURE | Jun 07, 2019 | Pending | 035 Advertising & Business | SECOND NATURE BRANDS, INC. |
| 76035248 | SECOND NATURE | Apr 26, 2000 | Abandoned | 035 Advertising & Business 039 Transport & Storage | Alliant Energy Corporation |
| 73010592 | SECOND NATURE | Jan 10, 1974 | Pending | 029 Processed Foods | Bay Valley Foods, LLC |
Weekly visibility reports showing how ChatGPT mentions SECOND NATURE, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: SECOND NATURE trademark portfolio
What trademarks does SECOND NATURE hold?
SECOND NATURE holds 4 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 35 (Advertising & Business), Class 29 (Processed Foods), Class 39 (Transport & Storage). The most recent filings are registered to Dan McDougal.
How many trademarks does SECOND NATURE have at the USPTO?
WikiTrademarks tracks 4 USPTO trademark filings attributed to SECOND NATURE. The brand has been actively filing since January 1974. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does SECOND NATURE file most often?
SECOND NATURE's most active class is NICE Class 35 (Advertising & Business), with 2 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the SECOND NATURE trademark?
The most recent filings under the SECOND NATURE mark are registered to Dan McDougal. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is SECOND NATURE expanding into new categories?
The current WikiTrademarks Expansion Score for SECOND NATURE is 23 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new SECOND NATURE trademark filings?
Click the Watch Brand button at the top of this page to add SECOND NATURE to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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