REXONA holds 2 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 5 (Pharmaceuticals) with 2 filings. The WikiTrademarks Expansion Score is 6/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed June 14, 2026
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Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99274957 | REXONA | Jul 09, 2025 | Registered | 003 Cosmetics & Cleaning 005 Pharmaceuticals | Unilever IP Holdings B.V. |
| 98775909 | REXONA | Sep 29, 2024 | Registered | 005 Pharmaceuticals | Yuejuan Zhou |
Weekly visibility reports showing how ChatGPT mentions REXONA, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: REXONA trademark portfolio
What trademarks does REXONA hold?
REXONA holds 2 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 5 (Pharmaceuticals), Class 3 (Cosmetics & Cleaning). The most recent filings are registered to Unilever IP Holdings B.V..
How many trademarks does REXONA have at the USPTO?
WikiTrademarks tracks 2 USPTO trademark filings attributed to REXONA. The brand has been actively filing since September 2024. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does REXONA file most often?
REXONA's most active class is NICE Class 5 (Pharmaceuticals), with 2 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the REXONA trademark?
The most recent filings under the REXONA mark are registered to Unilever IP Holdings B.V.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is REXONA expanding into new categories?
The current WikiTrademarks Expansion Score for REXONA is 6 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new REXONA trademark filings?
Click the Watch Brand button at the top of this page to add REXONA to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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