PURSUE WHAT'S PURE

1 total filings · 0 classes · Active since Aug 2019

PURSUE WHAT'S PURE holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 3 (Cosmetics & Cleaning) with 1 filings. The WikiTrademarks Expansion Score is 1/100, low — the brand is focused on defending its existing categories rather than expanding.

USPTO data refreshed July 10, 2026

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How is PURSUE WHAT'S PURE filing trademarks, and where is the portfolio expanding?

Filing Velocity (24 Months)

Aug 2024 Jul 2026

Nice Class Distribution

Activity Timeline

No activity recorded yet.

Recent Filings

Serial No. Mark Filing Date Status Classes Owner
88579899 PURSUE WHAT'S PURE Aug 15, 2019 Pending 003 Cosmetics & Cleaning doTERRA Holdings, LLC
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FAQ: PURSUE WHAT'S PURE trademark portfolio

What trademarks does PURSUE WHAT'S PURE hold?

PURSUE WHAT'S PURE holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 3 (Cosmetics & Cleaning). The most recent filings are registered to doTERRA Holdings, LLC.

How many trademarks does PURSUE WHAT'S PURE have at the USPTO?

WikiTrademarks tracks 1 USPTO trademark filings attributed to PURSUE WHAT'S PURE. The brand has been actively filing since August 2019. The count updates daily as new filings are indexed from the USPTO bulk data feed.

In which NICE classes does PURSUE WHAT'S PURE file most often?

PURSUE WHAT'S PURE's most active class is NICE Class 3 (Cosmetics & Cleaning), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.

Who owns the PURSUE WHAT'S PURE trademark?

The most recent filings under the PURSUE WHAT'S PURE mark are registered to doTERRA Holdings, LLC. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.

Is PURSUE WHAT'S PURE expanding into new categories?

The current WikiTrademarks Expansion Score for PURSUE WHAT'S PURE is 1 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.

How can I track new PURSUE WHAT'S PURE trademark filings?

Click the Watch Brand button at the top of this page to add PURSUE WHAT'S PURE to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.

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