PRINCIPAL ADVANTAGE holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 36 (Insurance & Finance) with 1 filings. The WikiTrademarks Expansion Score is 0/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed June 15, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 75463886 | PRINCIPAL ADVANTAGE | Apr 07, 1998 | Abandoned | 036 Insurance & Finance | PRINCIPAL FINANCIAL SERVICES, INC. |
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FAQ: PRINCIPAL ADVANTAGE trademark portfolio
What trademarks does PRINCIPAL ADVANTAGE hold?
PRINCIPAL ADVANTAGE holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 36 (Insurance & Finance). The most recent filings are registered to PRINCIPAL FINANCIAL SERVICES, INC..
How many trademarks does PRINCIPAL ADVANTAGE have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to PRINCIPAL ADVANTAGE. The brand has been actively filing since April 1998. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does PRINCIPAL ADVANTAGE file most often?
PRINCIPAL ADVANTAGE's most active class is NICE Class 36 (Insurance & Finance), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the PRINCIPAL ADVANTAGE trademark?
The most recent filings under the PRINCIPAL ADVANTAGE mark are registered to PRINCIPAL FINANCIAL SERVICES, INC.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is PRINCIPAL ADVANTAGE expanding into new categories?
The current WikiTrademarks Expansion Score for PRINCIPAL ADVANTAGE is 0 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new PRINCIPAL ADVANTAGE trademark filings?
Click the Watch Brand button at the top of this page to add PRINCIPAL ADVANTAGE to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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