POP-TARTS holds 3 USPTO trademark filings across 1 NICE class. The largest concentration is in Class 30 (Staple Foods & Beverages) with 2 filings. The WikiTrademarks Expansion Score is 36/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed June 15, 2026
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Sign in to claimHow is POP-TARTS filing trademarks, and where is the portfolio expanding?
Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99769880 | POP-TARTS | Apr 17, 2026 | Registered | 025 Clothing & Footwear 028 Games & Toys | Kellogg North America Company LLC |
| 98012351 | POP-TARTS | May 24, 2023 | Pending | 009 Electronics & Software 041 Education & Entertainment | KELLOGG NORTH AMERICA COMPANY LLC |
| 97795678 | POP-TARTS | Feb 15, 2023 | Pending | 029 Processed Foods 030 Staple Foods & Beverages | Kellogg North America Company LLC |
| 88271139 | POP-TARTS | Jan 22, 2019 | Pending | 030 Staple Foods & Beverages | KELLOGG NORTH AMERICA COMPANY LLC |
Weekly visibility reports showing how ChatGPT mentions POP-TARTS, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: POP-TARTS trademark portfolio
What trademarks does POP-TARTS hold?
POP-TARTS holds 3 USPTO trademark filings across 1 NICE class. The largest concentration is in Class 30 (Staple Foods & Beverages), Class 29 (Processed Foods), Class 25 (Clothing & Footwear). The most recent filings are registered to Kellogg North America Company LLC.
How many trademarks does POP-TARTS have at the USPTO?
WikiTrademarks tracks 3 USPTO trademark filings attributed to POP-TARTS. The brand has been actively filing since January 2019. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does POP-TARTS file most often?
POP-TARTS's most active class is NICE Class 30 (Staple Foods & Beverages), with 2 filings. The full distribution across all 1 classes is shown in the Nice Class Distribution panel on this page.
Who owns the POP-TARTS trademark?
The most recent filings under the POP-TARTS mark are registered to Kellogg North America Company LLC. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is POP-TARTS expanding into new categories?
The current WikiTrademarks Expansion Score for POP-TARTS is 36 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new POP-TARTS trademark filings?
Click the Watch Brand button at the top of this page to add POP-TARTS to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare POP-TARTS to another owner · Browse all NICE classes · Most valuable brands