POLAROID

9 total filings · 0 classes · Active since Jun 2003

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POLAROID holds 9 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 9 (Electronics & Software) with 6 filings. The WikiTrademarks Expansion Score is 13/100, low — the brand is focused on defending its existing categories rather than expanding.

USPTO data refreshed September 6, 2026

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How is POLAROID filing trademarks, and where is the portfolio expanding?

Filing Velocity (24 Months)

Oct 2024 Sep 2026

Filing Activity by NICE Class

Activity Timeline

No activity recorded yet.

POLAROID in the News

[Branding] How Polaroid turned digital fatigue into a brand strategy - emarketer.com

How Polaroid turned digital fatigue into a brand strategy  emarketer.com

Jul 28, 2026 Source ↗
[Branding] How Polaroid turned digital fatigue into a brand strategy - eMarketer

How Polaroid turned digital fatigue into a brand strategy  eMarketer

Jul 27, 2026 Source ↗

Ownership & Assignment History

1 record
Date From To
Nov 23, 2016
SAFILO S.P.A.
POLAROID EYEWEAR HOLDING B.V.
SAFILO USA, INC.
PARSIPPANY, NEW JERSEY

Recent Filings

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FAQ: POLAROID trademark portfolio

What trademarks does POLAROID hold?

POLAROID holds 9 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 9 (Electronics & Software), Class 35 (Advertising & Business), Class 16 (Paper & Printed Goods). The most recent filings are registered to Polaroid IP B.V..

How many trademarks does POLAROID have at the USPTO?

WikiTrademarks tracks 9 USPTO trademark filings attributed to POLAROID. The brand has been actively filing since June 2003. The count updates daily as new filings are indexed from the USPTO bulk data feed.

In which NICE classes does POLAROID file most often?

POLAROID's most active class is NICE Class 9 (Electronics & Software), with 6 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.

Who owns the POLAROID trademark?

The most recent filings under the POLAROID mark are registered to Polaroid IP B.V.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.

Is POLAROID expanding into new categories?

The current WikiTrademarks Expansion Score for POLAROID is 13 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.

How can I track new POLAROID trademark filings?

Click the Watch Brand button at the top of this page to add POLAROID to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.

More on this portfolio: Compare POLAROID to another owner · Browse all NICE classes · Most valuable brands

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