ON THE COUNTER holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 35 (Advertising & Business) with 1 filings. The WikiTrademarks Expansion Score is 0/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed June 14, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Ownership & Assignment History
2 records| Date | From | To |
|---|---|---|
| Apr 4, 2014 |
LANDS' END, INC.
LANDS' END DIRECT MERCHANTS, INC.
|
BANK OF AMERICA , N.A., AS AGENT
CHARLOTTE, NORTH CAROLINA
|
| Apr 4, 2014 |
LANDS' END, INC.
LANDS' END DIRECT MERCHANTS, INC.
|
BANK OF AMERICA, N.A., AS AGENT
BOSTON, MASSACHUSETTS
|
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 75335141 | ON THE COUNTER | Aug 04, 1997 | Abandoned | 035 Advertising & Business | LANDS' END DIRECT MERCHANTS, INC. |
Weekly visibility reports showing how ChatGPT mentions ON THE COUNTER, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: ON THE COUNTER trademark portfolio
What trademarks does ON THE COUNTER hold?
ON THE COUNTER holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 35 (Advertising & Business). The most recent filings are registered to LANDS' END DIRECT MERCHANTS, INC..
How many trademarks does ON THE COUNTER have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to ON THE COUNTER. The brand has been actively filing since August 1997. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does ON THE COUNTER file most often?
ON THE COUNTER's most active class is NICE Class 35 (Advertising & Business), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the ON THE COUNTER trademark?
The most recent filings under the ON THE COUNTER mark are registered to LANDS' END DIRECT MERCHANTS, INC.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is ON THE COUNTER expanding into new categories?
The current WikiTrademarks Expansion Score for ON THE COUNTER is 0 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new ON THE COUNTER trademark filings?
Click the Watch Brand button at the top of this page to add ON THE COUNTER to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare ON THE COUNTER to another owner · Browse all NICE classes · Most valuable brands