OLD SPICE holds 2 USPTO trademark filings across 1 NICE class. The largest concentration is in Class 3 (Cosmetics & Cleaning) with 1 filings. The WikiTrademarks Expansion Score is 6/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed July 18, 2026
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Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99430507 | OLD SPICE | Oct 07, 2025 | Registered | 035 Advertising & Business | Shulton, Inc. |
| 87069525 | OLD SPICE | Jun 13, 2016 | Pending | 003 Cosmetics & Cleaning | Shulton, Inc. |
Weekly visibility reports showing how ChatGPT mentions OLD SPICE, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: OLD SPICE trademark portfolio
What trademarks does OLD SPICE hold?
OLD SPICE holds 2 USPTO trademark filings across 1 NICE class. The largest concentration is in Class 3 (Cosmetics & Cleaning), Class 35 (Advertising & Business). The most recent filings are registered to Shulton, Inc..
How many trademarks does OLD SPICE have at the USPTO?
WikiTrademarks tracks 2 USPTO trademark filings attributed to OLD SPICE. The brand has been actively filing since June 2016. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does OLD SPICE file most often?
OLD SPICE's most active class is NICE Class 3 (Cosmetics & Cleaning), with 1 filings. The full distribution across all 1 classes is shown in the Nice Class Distribution panel on this page.
Who owns the OLD SPICE trademark?
The most recent filings under the OLD SPICE mark are registered to Shulton, Inc.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is OLD SPICE expanding into new categories?
The current WikiTrademarks Expansion Score for OLD SPICE is 6 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new OLD SPICE trademark filings?
Click the Watch Brand button at the top of this page to add OLD SPICE to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare OLD SPICE to another owner · Browse all NICE classes · Most valuable brands
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