NOVALLURE holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 11 (Lighting & HVAC) with 1 filings. The WikiTrademarks Expansion Score is 4/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed September 13, 2026
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Filing Velocity (24 Months)
Filing Activity by NICE Class
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 79445854 | NOVALLURE | Feb 18, 2026 | Registered | 011 Lighting & HVAC | Signify Holding B.V. |
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FAQ: NOVALLURE trademark portfolio
What trademarks does NOVALLURE hold?
NOVALLURE holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 11 (Lighting & HVAC). The most recent filings are registered to Signify Holding B.V..
How many trademarks does NOVALLURE have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to NOVALLURE. The brand has been actively filing since February 2026. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does NOVALLURE file most often?
NOVALLURE's most active class is NICE Class 11 (Lighting & HVAC), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the NOVALLURE trademark?
The most recent filings under the NOVALLURE mark are registered to Signify Holding B.V.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is NOVALLURE expanding into new categories?
The current WikiTrademarks Expansion Score for NOVALLURE is 4 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new NOVALLURE trademark filings?
Click the Watch Brand button at the top of this page to add NOVALLURE to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare NOVALLURE to another owner · Browse all NICE classes · Most valuable brands
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