NEW STANDARD holds 3 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 35 (Advertising & Business) with 1 filings. The WikiTrademarks Expansion Score is 4/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed November 10, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 98573910 | NEW STANDARD | May 29, 2024 | Registered | 035 Advertising & Business | New Standard Collective LLC |
| 88662128 | NEW STANDARD | Oct 21, 2019 | Pending | 025 Clothing & Footwear | Canterra Licensing Holdings Company LLC |
| 86757961 | NEW STANDARD | Sep 16, 2015 | Pending | 009 Electronics & Software | Casetagram Limited |
Weekly visibility reports showing how ChatGPT mentions NEW STANDARD, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: NEW STANDARD trademark portfolio
What trademarks does NEW STANDARD hold?
NEW STANDARD holds 3 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 35 (Advertising & Business), Class 25 (Clothing & Footwear), Class 9 (Electronics & Software). The most recent filings are registered to New Standard Collective LLC.
How many trademarks does NEW STANDARD have at the USPTO?
WikiTrademarks tracks 3 USPTO trademark filings attributed to NEW STANDARD. The brand has been actively filing since September 2015. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does NEW STANDARD file most often?
NEW STANDARD's most active class is NICE Class 35 (Advertising & Business), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the NEW STANDARD trademark?
The most recent filings under the NEW STANDARD mark are registered to New Standard Collective LLC. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is NEW STANDARD expanding into new categories?
The current WikiTrademarks Expansion Score for NEW STANDARD is 4 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new NEW STANDARD trademark filings?
Click the Watch Brand button at the top of this page to add NEW STANDARD to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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