NEW, SINCE 1926 holds 2 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 35 (Advertising & Business) with 1 filings. The WikiTrademarks Expansion Score is 4/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed August 16, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 98977657 | NEW, SINCE 1926 | Apr 09, 2024 | Pending | 035 Advertising & Business | Book of the Month LLC |
| 98490236 | NEW, SINCE 1926 | Apr 09, 2024 | Pending | 016 Paper & Printed Goods 041 Education & Entertainment | Book of the Month LLC |
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FAQ: NEW, SINCE 1926 trademark portfolio
What trademarks does NEW, SINCE 1926 hold?
NEW, SINCE 1926 holds 2 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 35 (Advertising & Business), Class 16 (Paper & Printed Goods), Class 41 (Education & Entertainment). The most recent filings are registered to Book of the Month LLC.
How many trademarks does NEW, SINCE 1926 have at the USPTO?
WikiTrademarks tracks 2 USPTO trademark filings attributed to NEW, SINCE 1926. The brand has been actively filing since April 2024. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does NEW, SINCE 1926 file most often?
NEW, SINCE 1926's most active class is NICE Class 35 (Advertising & Business), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the NEW, SINCE 1926 trademark?
The most recent filings under the NEW, SINCE 1926 mark are registered to Book of the Month LLC. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is NEW, SINCE 1926 expanding into new categories?
The current WikiTrademarks Expansion Score for NEW, SINCE 1926 is 4 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new NEW, SINCE 1926 trademark filings?
Click the Watch Brand button at the top of this page to add NEW, SINCE 1926 to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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