NEW CHOICE holds 2 USPTO trademark filings across 1 NICE class. The largest concentration is in Class 29 (Processed Foods) with 2 filings. The WikiTrademarks Expansion Score is 1/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed September 22, 2026
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Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99265571 | NEW CHOICE | Jul 03, 2025 | Registered | 029 Processed Foods | West Lake Food Corporation |
| 76040819 | NEW CHOICE | May 03, 2000 | Pending | 029 Processed Foods | Triko Foods Co., Ltd. |
Weekly visibility reports showing how ChatGPT mentions NEW CHOICE, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: NEW CHOICE trademark portfolio
What trademarks does NEW CHOICE hold?
NEW CHOICE holds 2 USPTO trademark filings across 1 NICE class. The largest concentration is in Class 29 (Processed Foods). The most recent filings are registered to West Lake Food Corporation.
How many trademarks does NEW CHOICE have at the USPTO?
WikiTrademarks tracks 2 USPTO trademark filings attributed to NEW CHOICE. The brand has been actively filing since May 2000. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does NEW CHOICE file most often?
NEW CHOICE's most active class is NICE Class 29 (Processed Foods), with 2 filings. The full distribution across all 1 classes is shown in the Nice Class Distribution panel on this page.
Who owns the NEW CHOICE trademark?
The most recent filings under the NEW CHOICE mark are registered to West Lake Food Corporation. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is NEW CHOICE expanding into new categories?
The current WikiTrademarks Expansion Score for NEW CHOICE is 1 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new NEW CHOICE trademark filings?
Click the Watch Brand button at the top of this page to add NEW CHOICE to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare NEW CHOICE to another owner · Browse all NICE classes · Most valuable brands
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