NEATO holds 4 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 35 (Advertising & Business) with 1 filings. The WikiTrademarks Expansion Score is 5/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed July 8, 2026
Own this brand? Claim the profile to add your logo, story, and website.
Sign in to claimHow is NEATO filing trademarks, and where is the portfolio expanding?
Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 97377279 | NEATO | Apr 22, 2022 | Pending | 003 Cosmetics & Cleaning | ZURU EDGE LIMITED |
| 97324027 | NEATO | Mar 22, 2022 | Registered | 007 Machinery | VORWERK INTERNATIONAL AG |
| 88166952 | NEATO | Oct 24, 2018 | Pending | 008 Hand Tools | 4TH DIMENSION DEVELOPMENTS PTY. LIMITED |
| 86293118 | NEATO | May 28, 2014 | Pending | 035 Advertising & Business | NEATO AGENCY, LLC |
Weekly visibility reports showing how ChatGPT mentions NEATO, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: NEATO trademark portfolio
What trademarks does NEATO hold?
NEATO holds 4 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 35 (Advertising & Business), Class 3 (Cosmetics & Cleaning), Class 8 (Hand Tools). The most recent filings are registered to ZURU EDGE LIMITED.
How many trademarks does NEATO have at the USPTO?
WikiTrademarks tracks 4 USPTO trademark filings attributed to NEATO. The brand has been actively filing since May 2014. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does NEATO file most often?
NEATO's most active class is NICE Class 35 (Advertising & Business), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the NEATO trademark?
The most recent filings under the NEATO mark are registered to ZURU EDGE LIMITED. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is NEATO expanding into new categories?
The current WikiTrademarks Expansion Score for NEATO is 5 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new NEATO trademark filings?
Click the Watch Brand button at the top of this page to add NEATO to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare NEATO to another owner · Browse all NICE classes · Most valuable brands
Community notes
0 notesShare what you know about NEATO and help the next person researching it.