NB holds 15 USPTO trademark filings across 2 NICE classes. The largest concentration is in Class 25 (Clothing & Footwear) with 6 filings. The WikiTrademarks Expansion Score is 28/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed July 7, 2026
Own this brand? Claim the profile to add your logo, story, and website.
Sign in to claimHow is NB filing trademarks, and where is the portfolio expanding?
Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Ownership & Assignment History
1 record| Date | From | To |
|---|---|---|
| Sep 25, 2015 |
NEW BALANCE ATHLETIC SHOE, INC.
|
NEW BALANCE ATHLETICS, INC.
BOSTON, MASSACHUSETTS
|
Recent Filings
Weekly visibility reports showing how ChatGPT mentions NB, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: NB trademark portfolio
What trademarks does NB hold?
NB holds 15 USPTO trademark filings across 2 NICE classes. The largest concentration is in Class 25 (Clothing & Footwear), Class 9 (Electronics & Software), Class 7 (Machinery). The most recent filings are registered to NOBO LLC.
How many trademarks does NB have at the USPTO?
WikiTrademarks tracks 15 USPTO trademark filings attributed to NB. The brand has been actively filing since October 1976. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does NB file most often?
NB's most active class is NICE Class 25 (Clothing & Footwear), with 6 filings. The full distribution across all 2 classes is shown in the Nice Class Distribution panel on this page.
Who owns the NB trademark?
The most recent filings under the NB mark are registered to NOBO LLC. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is NB expanding into new categories?
The current WikiTrademarks Expansion Score for NB is 28 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new NB trademark filings?
Click the Watch Brand button at the top of this page to add NB to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare NB to another owner · Browse all NICE classes · Most valuable brands
Community notes
0 notesShare what you know about NB and help the next person researching it.