NAVY holds 3 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 3 (Cosmetics & Cleaning) with 2 filings. The WikiTrademarks Expansion Score is 6/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed July 6, 2026
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Sign in to claimHow is NAVY filing trademarks, and where is the portfolio expanding?
Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Ownership & Assignment History
1 record| Date | From | To |
|---|---|---|
| May 4, 2017 |
FINANZ ST. HONORE, B.V.
|
DISNEY ENTERPRISES, INC.
BURBANK, CALIFORNIA
|
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99506947 | NAVY | Nov 20, 2025 | Registered | 003 Cosmetics & Cleaning | Dana Heritage Finanz St. Honore Beauty LLC |
| 87039537 | NAVY | May 17, 2016 | Pending | 028 Games & Toys | The Department of the Navy |
| 75071473 | NAVY | Mar 12, 1996 | Pending | 003 Cosmetics & Cleaning | Finanz St. Honore, B.V. |
Weekly visibility reports showing how ChatGPT mentions NAVY, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: NAVY trademark portfolio
What trademarks does NAVY hold?
NAVY holds 3 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 3 (Cosmetics & Cleaning), Class 28 (Games & Toys). The most recent filings are registered to Dana Heritage Finanz St. Honore Beauty LLC.
How many trademarks does NAVY have at the USPTO?
WikiTrademarks tracks 3 USPTO trademark filings attributed to NAVY. The brand has been actively filing since March 1996. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does NAVY file most often?
NAVY's most active class is NICE Class 3 (Cosmetics & Cleaning), with 2 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the NAVY trademark?
The most recent filings under the NAVY mark are registered to Dana Heritage Finanz St. Honore Beauty LLC. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is NAVY expanding into new categories?
The current WikiTrademarks Expansion Score for NAVY is 6 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new NAVY trademark filings?
Click the Watch Brand button at the top of this page to add NAVY to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare NAVY to another owner · Browse all NICE classes · Most valuable brands
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