MCVITIE'S holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 30 (Staple Foods & Beverages) with 1 filings. The WikiTrademarks Expansion Score is 1/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed October 9, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 79273654 | MCVITIE'S | Nov 05, 2019 | Pending | 030 Staple Foods & Beverages | PLADIS (UK) LIMITED |
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FAQ: MCVITIE'S trademark portfolio
What trademarks does MCVITIE'S hold?
MCVITIE'S holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 30 (Staple Foods & Beverages). The most recent filings are registered to PLADIS (UK) LIMITED.
How many trademarks does MCVITIE'S have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to MCVITIE'S. The brand has been actively filing since November 2019. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does MCVITIE'S file most often?
MCVITIE'S's most active class is NICE Class 30 (Staple Foods & Beverages), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the MCVITIE'S trademark?
The most recent filings under the MCVITIE'S mark are registered to PLADIS (UK) LIMITED. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is MCVITIE'S expanding into new categories?
The current WikiTrademarks Expansion Score for MCVITIE'S is 1 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new MCVITIE'S trademark filings?
Click the Watch Brand button at the top of this page to add MCVITIE'S to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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