LZ holds 5 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 35 (Advertising & Business) with 2 filings. The WikiTrademarks Expansion Score is 32/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed June 17, 2026
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Sign in to claimHow is LZ filing trademarks, and where is the portfolio expanding?
Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99628850 | LZ | Feb 02, 2026 | Registered | 008 Hand Tools | SHANPIN ADVANCED INTERNATIONAL CO., LTD. |
| 98978002 | LZ | May 23, 2023 | Pending | 009 Electronics & Software 035 Advertising & Business 038 Telecommunications 045 Legal & Security Services | LegalZoom.com, Inc. |
| 98008309 | LZ | May 23, 2023 | Pending | 036 Insurance & Finance | LegalZoom.com, Inc. |
| 98008310 | LZ | May 23, 2023 | Pending | 035 Advertising & Business 045 Legal & Security Services | LegalZoom.com, Inc. |
| 87137314 | LZ | Aug 12, 2016 | Pending | 028 Games & Toys | GEISLINGER GROUP GMBH |
Weekly visibility reports showing how ChatGPT mentions LZ, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: LZ trademark portfolio
What trademarks does LZ hold?
LZ holds 5 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 35 (Advertising & Business), Class 45 (Legal & Security Services), Class 8 (Hand Tools). The most recent filings are registered to SHANPIN ADVANCED INTERNATIONAL CO., LTD..
How many trademarks does LZ have at the USPTO?
WikiTrademarks tracks 5 USPTO trademark filings attributed to LZ. The brand has been actively filing since August 2016. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does LZ file most often?
LZ's most active class is NICE Class 35 (Advertising & Business), with 2 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the LZ trademark?
The most recent filings under the LZ mark are registered to SHANPIN ADVANCED INTERNATIONAL CO., LTD.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is LZ expanding into new categories?
The current WikiTrademarks Expansion Score for LZ is 32 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new LZ trademark filings?
Click the Watch Brand button at the top of this page to add LZ to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare LZ to another owner · Browse all NICE classes · Most valuable brands
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