LUV holds 8 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 9 (Electronics & Software) with 3 filings. The WikiTrademarks Expansion Score is 27/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed August 15, 2026
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Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99703790 | LUV | Mar 16, 2026 | Registered | 012 Vehicles | ROVR IP Holdings LLC |
| 99450271 | LUV | Oct 18, 2025 | Registered | 018 Leather Goods & Luggage | TFI CUSTOM FABRICATION |
| 99377341 | LUV | Sep 05, 2025 | Registered | 009 Electronics & Software 042 Science & Technology | Spike Labs Inc. |
| 98001443 | LUV | May 17, 2023 | Pending | 016 Paper & Printed Goods | MVP Kids Media, LLC |
| 97440217 | LUV | Jun 02, 2022 | Pending | 036 Insurance & Finance | Luv Inc. |
| 97440221 | LUV | Jun 02, 2022 | Pending | 009 Electronics & Software 035 Advertising & Business 042 Science & Technology | Luv Inc. |
| 90558430 | LUV | Mar 03, 2021 | Pending | 009 Electronics & Software 042 Science & Technology | Luv Inc. |
| 88091439 | LUV | Aug 24, 2018 | Pending | 029 Processed Foods 030 Staple Foods & Beverages 032 Beer & Soft Drinks | Avocados Plus, Incorporated |
Weekly visibility reports showing how ChatGPT mentions LUV, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: LUV trademark portfolio
What trademarks does LUV hold?
LUV holds 8 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 9 (Electronics & Software), Class 42 (Science & Technology), Class 12 (Vehicles). The most recent filings are registered to ROVR IP Holdings LLC.
How many trademarks does LUV have at the USPTO?
WikiTrademarks tracks 8 USPTO trademark filings attributed to LUV. The brand has been actively filing since August 2018. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does LUV file most often?
LUV's most active class is NICE Class 9 (Electronics & Software), with 3 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the LUV trademark?
The most recent filings under the LUV mark are registered to ROVR IP Holdings LLC. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is LUV expanding into new categories?
The current WikiTrademarks Expansion Score for LUV is 27 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new LUV trademark filings?
Click the Watch Brand button at the top of this page to add LUV to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare LUV to another owner · Browse all NICE classes · Most valuable brands
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