LILLY DIRECT holds 2 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 35 (Advertising & Business) with 2 filings. The WikiTrademarks Expansion Score is 8/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed July 7, 2026
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Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99360052 | LILLY DIRECT | Aug 27, 2025 | Registered | 035 Advertising & Business 044 Medical & Beauty Services | Eli Lilly and Company |
| 98299505 | LILLY DIRECT | Dec 05, 2023 | Pending | 005 Pharmaceuticals 035 Advertising & Business 042 Science & Technology 044 Medical & Beauty Services | Eli Lilly and Company |
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FAQ: LILLY DIRECT trademark portfolio
What trademarks does LILLY DIRECT hold?
LILLY DIRECT holds 2 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 35 (Advertising & Business), Class 44 (Medical & Beauty Services), Class 5 (Pharmaceuticals). The most recent filings are registered to Eli Lilly and Company.
How many trademarks does LILLY DIRECT have at the USPTO?
WikiTrademarks tracks 2 USPTO trademark filings attributed to LILLY DIRECT. The brand has been actively filing since December 2023. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does LILLY DIRECT file most often?
LILLY DIRECT's most active class is NICE Class 35 (Advertising & Business), with 2 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the LILLY DIRECT trademark?
The most recent filings under the LILLY DIRECT mark are registered to Eli Lilly and Company. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is LILLY DIRECT expanding into new categories?
The current WikiTrademarks Expansion Score for LILLY DIRECT is 8 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new LILLY DIRECT trademark filings?
Click the Watch Brand button at the top of this page to add LILLY DIRECT to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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