LAY'S holds 5 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 29 (Processed Foods) with 3 filings. The WikiTrademarks Expansion Score is 0/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed July 10, 2026
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Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99189321 | LAY'S | May 16, 2025 | Pending | 029 Processed Foods | FRITO-LAY NORTH AMERICA, INC. |
| 99189329 | LAY'S | May 16, 2025 | Pending | 029 Processed Foods | FRITO-LAY NORTH AMERICA, INC. |
| 97384683 | LAY'S | Apr 27, 2022 | Registered | 009 Electronics & Software | FRITO-LAY NORTH AMERICA, INC. |
| 97384837 | LAY'S | Apr 27, 2022 | Registered | 009 Electronics & Software | FRITO-LAY NORTH AMERICA, INC. |
| 75077026 | LAY'S | Mar 22, 1996 | Abandoned | 029 Processed Foods | FRITO-LAY NORTH AMERICA, INC. |
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FAQ: LAY'S trademark portfolio
What trademarks does LAY'S hold?
LAY'S holds 5 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 29 (Processed Foods), Class 9 (Electronics & Software). The most recent filings are registered to FRITO-LAY NORTH AMERICA, INC..
How many trademarks does LAY'S have at the USPTO?
WikiTrademarks tracks 5 USPTO trademark filings attributed to LAY'S. The brand has been actively filing since March 1996. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does LAY'S file most often?
LAY'S's most active class is NICE Class 29 (Processed Foods), with 3 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the LAY'S trademark?
The most recent filings under the LAY'S mark are registered to FRITO-LAY NORTH AMERICA, INC.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is LAY'S expanding into new categories?
The current WikiTrademarks Expansion Score for LAY'S is 0 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new LAY'S trademark filings?
Click the Watch Brand button at the top of this page to add LAY'S to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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