KING'S HAWAIIAN holds 6 USPTO trademark filings across 6 NICE classes. The largest concentration is in Class 30 (Staple Foods & Beverages) with 5 filings. The WikiTrademarks Expansion Score is 0/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed August 23, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Ownership & Assignment History
2 records| Date | From | To |
|---|---|---|
| Feb 25, 2016 |
KING'S HAWAIIAN HOLDING COMPANY, INC.
|
GENERAL ELECTRIC CAPITAL CORPORATION, AS...
CHICAGO, ILLINOIS
|
| Feb 13, 2015 |
KING'S HAWAIIAN RETAIL, INC.
|
KING'S HAWAIIAN HOLDING COMPANY, INC.
TORRANCE, CALIFORNIA
|
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 98418582 | KING'S HAWAIIAN | Feb 23, 2024 | Pending | 030 Staple Foods & Beverages 035 Advertising & Business | King's Hawaiian Holding Company, Inc. |
| 87196026 | KING'S HAWAIIAN | Oct 07, 2016 | Pending | 030 Staple Foods & Beverages | King's Hawaiian Holding Company, Inc. |
| 85805844 | KING'S HAWAIIAN | Dec 18, 2012 | Pending | 018 Leather Goods & Luggage 021 Housewares 025 Clothing & Footwear 030 Staple Foods & Beverages 035 Advertising & Business | King's Hawaiian Holding Company, Inc. |
| 85439073 | KING'S HAWAIIAN | Oct 04, 2011 | Abandoned | 035 Advertising & Business 043 Food & Drink Services | KING'S HAWAIIAN HOLDING COMPANY, INC. |
| 76550646 | KING'S HAWAIIAN | Oct 09, 2003 | Abandoned | 030 Staple Foods & Beverages | King's Hawaiian Holding Company, Inc. |
| 73254398 | KING'S HAWAIIAN | Mar 17, 1980 | Abandoned | 030 Staple Foods & Beverages | KING'S HAWAIIAN HOLDING COMPANY, INC. |
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FAQ: KING'S HAWAIIAN trademark portfolio
What trademarks does KING'S HAWAIIAN hold?
KING'S HAWAIIAN holds 6 USPTO trademark filings across 6 NICE classes. The largest concentration is in Class 30 (Staple Foods & Beverages), Class 35 (Advertising & Business), Class 43 (Food & Drink Services). The most recent filings are registered to King's Hawaiian Holding Company, Inc..
How many trademarks does KING'S HAWAIIAN have at the USPTO?
WikiTrademarks tracks 6 USPTO trademark filings attributed to KING'S HAWAIIAN. The brand has been actively filing since March 1980. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does KING'S HAWAIIAN file most often?
KING'S HAWAIIAN's most active class is NICE Class 30 (Staple Foods & Beverages), with 5 filings. The full distribution across all 6 classes is shown in the Nice Class Distribution panel on this page.
Who owns the KING'S HAWAIIAN trademark?
The most recent filings under the KING'S HAWAIIAN mark are registered to King's Hawaiian Holding Company, Inc.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is KING'S HAWAIIAN expanding into new categories?
The current WikiTrademarks Expansion Score for KING'S HAWAIIAN is 0 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new KING'S HAWAIIAN trademark filings?
Click the Watch Brand button at the top of this page to add KING'S HAWAIIAN to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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