JUST DO IT holds 4 USPTO trademark filings across 3 NICE classes. The largest concentration is in Class 41 (Education & Entertainment) with 2 filings. The WikiTrademarks Expansion Score is 29/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed July 6, 2026
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Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99607521 | JUST DO IT | Jan 21, 2026 | Registered | 014 Jewelry & Watches | Nike, Inc. |
| 98128494 | JUST DO IT | Aug 11, 2023 | Pending | 028 Games & Toys 041 Education & Entertainment 044 Medical & Beauty Services | Nike, Inc. |
| 97096236 | JUST DO IT | Oct 27, 2021 | Pending | 009 Electronics & Software 035 Advertising & Business 041 Education & Entertainment | Nike, Inc. |
| 86444421 | JUST DO IT | Nov 04, 2014 | Abandoned | 018 Leather Goods & Luggage 025 Clothing & Footwear | Nike, Inc. |
Weekly visibility reports showing how ChatGPT mentions JUST DO IT, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: JUST DO IT trademark portfolio
What trademarks does JUST DO IT hold?
JUST DO IT holds 4 USPTO trademark filings across 3 NICE classes. The largest concentration is in Class 41 (Education & Entertainment), Class 28 (Games & Toys), Class 44 (Medical & Beauty Services). The most recent filings are registered to Nike, Inc..
How many trademarks does JUST DO IT have at the USPTO?
WikiTrademarks tracks 4 USPTO trademark filings attributed to JUST DO IT. The brand has been actively filing since November 2014. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does JUST DO IT file most often?
JUST DO IT's most active class is NICE Class 41 (Education & Entertainment), with 2 filings. The full distribution across all 3 classes is shown in the Nice Class Distribution panel on this page.
Who owns the JUST DO IT trademark?
The most recent filings under the JUST DO IT mark are registered to Nike, Inc.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is JUST DO IT expanding into new categories?
The current WikiTrademarks Expansion Score for JUST DO IT is 29 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new JUST DO IT trademark filings?
Click the Watch Brand button at the top of this page to add JUST DO IT to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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