JELLY BELLY holds 106 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 28 (Games & Toys) with 24 filings. The WikiTrademarks Expansion Score is 28/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed June 14, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
No activity recorded yet.
JELLY BELLY in the News
The new “Bean Appetit” campaign is meant to reintroduce the brand to consumers after its acquisition by confectioner Ferrara in 2023.
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99847735 | JELLY BELLY | May 27, 2026 | Registered | 032 Beer & Soft Drinks | Ferrara Candy Company |
| 98107448 | JELLY BELLY | Jul 28, 2023 | Pending | 021 Housewares | FERRARA CANDY COMPANY |
| 98107440 | JELLY BELLY | Jul 28, 2023 | Pending | 021 Housewares | FERRARA CANDY COMPANY |
| 97925278 | JELLY BELLY | May 08, 2023 | Pending | 028 Games & Toys | FERRARA CANDY COMPANY |
| 97894680 | JELLY BELLY | Apr 18, 2023 | Pending | 028 Games & Toys | Jelly Belly Candy Company |
| 97894563 | JELLY BELLY | Apr 18, 2023 | Pending | 028 Games & Toys | Jelly Belly Candy Company |
| 97756260 | JELLY BELLY | Jan 16, 2023 | Pending | 028 Games & Toys | Jelly Belly Candy Company |
| 97756251 | JELLY BELLY | Jan 16, 2023 | Pending | 028 Games & Toys | FERRARA CANDY COMPANY |
| 97649461 | JELLY BELLY | Oct 26, 2022 | Pending | 028 Games & Toys | FERRARA CANDY COMPANY |
| 97649479 | JELLY BELLY | Oct 26, 2022 | Pending | 028 Games & Toys | FERRARA CANDY COMPANY |
| 97363026 | JELLY BELLY | Apr 14, 2022 | Pending | 028 Games & Toys | Jelly Belly Candy Company |
| 97363000 | JELLY BELLY | Apr 14, 2022 | Pending | 028 Games & Toys | FERRARA CANDY COMPANY |
| 97063367 | JELLY BELLY | Oct 07, 2021 | Pending | 030 Staple Foods & Beverages | Jelly Belly Candy Company |
| 97015348 | JELLY BELLY | Sep 07, 2021 | Pending | 005 Pharmaceuticals | Jelly Belly Candy Company |
| 90477808 | JELLY BELLY | Jan 20, 2021 | Pending | 025 Clothing & Footwear | Jelly Belly Candy Company |
| 88958760 | JELLY BELLY | Jun 10, 2020 | Pending | 009 Electronics & Software | FERRARA CANDY COMPANY |
| 88958719 | JELLY BELLY | Jun 10, 2020 | Pending | 009 Electronics & Software | FERRARA CANDY COMPANY |
| 88836366 | JELLY BELLY | Mar 16, 2020 | Pending | 005 Pharmaceuticals | FERRARA CANDY COMPANY |
| 88736041 | JELLY BELLY | Dec 20, 2019 | Pending | 021 Housewares | FERRARA CANDY COMPANY |
| 88736047 | JELLY BELLY | Dec 20, 2019 | Pending | 021 Housewares | FERRARA CANDY COMPANY |
Weekly visibility reports showing how ChatGPT mentions JELLY BELLY, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: JELLY BELLY trademark portfolio
What trademarks does JELLY BELLY hold?
JELLY BELLY holds 106 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 28 (Games & Toys), Class 30 (Staple Foods & Beverages), Class 21 (Housewares). The most recent filings are registered to Ferrara Candy Company.
How many trademarks does JELLY BELLY have at the USPTO?
WikiTrademarks tracks 106 USPTO trademark filings attributed to JELLY BELLY. The brand has been actively filing since November 1978. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does JELLY BELLY file most often?
JELLY BELLY's most active class is NICE Class 28 (Games & Toys), with 24 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the JELLY BELLY trademark?
The most recent filings under the JELLY BELLY mark are registered to Ferrara Candy Company. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is JELLY BELLY expanding into new categories?
The current WikiTrademarks Expansion Score for JELLY BELLY is 28 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new JELLY BELLY trademark filings?
Click the Watch Brand button at the top of this page to add JELLY BELLY to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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