IT'S WHAT'S INSIDE THAT COUNTS! holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 1 (Chemicals) with 1 filings. The WikiTrademarks Expansion Score is 3/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed July 21, 2026
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Sign in to claimHow is IT'S WHAT'S INSIDE THAT COUNTS! filing trademarks, and where is the portfolio expanding?
Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Ownership & Assignment History
2 records| Date | From | To |
|---|---|---|
| Jan 30, 2026 |
KEYBANK NATIONAL ASSOCIATION
|
LUXIUM SOLUTIONS, LLC
HIRAM, OHIO
|
| Nov 11, 2025 |
SAINT-GOBAIN CERAMICS & PLASTICS, INC.
|
LUXIUM SOLUTIONS, LLC
HIRAM, OHIO
|
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 78401164 | IT'S WHAT'S INSIDE THAT COUNTS! | Apr 13, 2004 | Pending | 001 Chemicals 009 Electronics & Software | LUXIUM SOLUTIONS, LLC |
Weekly visibility reports showing how ChatGPT mentions IT'S WHAT'S INSIDE THAT COUNTS!, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: IT'S WHAT'S INSIDE THAT COUNTS! trademark portfolio
What trademarks does IT'S WHAT'S INSIDE THAT COUNTS! hold?
IT'S WHAT'S INSIDE THAT COUNTS! holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 1 (Chemicals), Class 9 (Electronics & Software). The most recent filings are registered to LUXIUM SOLUTIONS, LLC.
How many trademarks does IT'S WHAT'S INSIDE THAT COUNTS! have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to IT'S WHAT'S INSIDE THAT COUNTS!. The brand has been actively filing since April 2004. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does IT'S WHAT'S INSIDE THAT COUNTS! file most often?
IT'S WHAT'S INSIDE THAT COUNTS!'s most active class is NICE Class 1 (Chemicals), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the IT'S WHAT'S INSIDE THAT COUNTS! trademark?
The most recent filings under the IT'S WHAT'S INSIDE THAT COUNTS! mark are registered to LUXIUM SOLUTIONS, LLC. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is IT'S WHAT'S INSIDE THAT COUNTS! expanding into new categories?
The current WikiTrademarks Expansion Score for IT'S WHAT'S INSIDE THAT COUNTS! is 3 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new IT'S WHAT'S INSIDE THAT COUNTS! trademark filings?
Click the Watch Brand button at the top of this page to add IT'S WHAT'S INSIDE THAT COUNTS! to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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