IT'S WHAT WE DO! holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 35 (Advertising & Business) with 1 filings. The WikiTrademarks Expansion Score is 0/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed July 24, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Ownership & Assignment History
2 records| Date | From | To |
|---|---|---|
| Feb 6, 2026 |
CD HARTNETT, LLC
|
BMO BANK N.A.
CHICAGO, ILLINOIS
|
| Jan 28, 2026 |
MCLANE EXPRESS, INC.
|
CD HARTNETT, LLC
WEATHERFORD, TEXAS
|
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 85203987 | IT'S WHAT WE DO! | Dec 22, 2010 | Abandoned | 035 Advertising & Business | CD HARTNETT, LLC |
Weekly visibility reports showing how ChatGPT mentions IT'S WHAT WE DO!, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: IT'S WHAT WE DO! trademark portfolio
What trademarks does IT'S WHAT WE DO! hold?
IT'S WHAT WE DO! holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 35 (Advertising & Business). The most recent filings are registered to CD HARTNETT, LLC.
How many trademarks does IT'S WHAT WE DO! have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to IT'S WHAT WE DO!. The brand has been actively filing since December 2010. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does IT'S WHAT WE DO! file most often?
IT'S WHAT WE DO!'s most active class is NICE Class 35 (Advertising & Business), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the IT'S WHAT WE DO! trademark?
The most recent filings under the IT'S WHAT WE DO! mark are registered to CD HARTNETT, LLC. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is IT'S WHAT WE DO! expanding into new categories?
The current WikiTrademarks Expansion Score for IT'S WHAT WE DO! is 0 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new IT'S WHAT WE DO! trademark filings?
Click the Watch Brand button at the top of this page to add IT'S WHAT WE DO! to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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