IT'S WHAT TO EAT! holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 43 (Food & Drink Services) with 1 filings. The WikiTrademarks Expansion Score is 0/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed September 12, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 86452361 | IT'S WHAT TO EAT! | Nov 12, 2014 | Abandoned | 043 Food & Drink Services | Shibley Management, Inc. |
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FAQ: IT'S WHAT TO EAT! trademark portfolio
What trademarks does IT'S WHAT TO EAT! hold?
IT'S WHAT TO EAT! holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 43 (Food & Drink Services). The most recent filings are registered to Shibley Management, Inc..
How many trademarks does IT'S WHAT TO EAT! have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to IT'S WHAT TO EAT!. The brand has been actively filing since November 2014. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does IT'S WHAT TO EAT! file most often?
IT'S WHAT TO EAT!'s most active class is NICE Class 43 (Food & Drink Services), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the IT'S WHAT TO EAT! trademark?
The most recent filings under the IT'S WHAT TO EAT! mark are registered to Shibley Management, Inc.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is IT'S WHAT TO EAT! expanding into new categories?
The current WikiTrademarks Expansion Score for IT'S WHAT TO EAT! is 0 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new IT'S WHAT TO EAT! trademark filings?
Click the Watch Brand button at the top of this page to add IT'S WHAT TO EAT! to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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