IT'S SO SIMPLE IT'S BRILLIANT holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 35 (Advertising & Business) with 1 filings. The WikiTrademarks Expansion Score is 3/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed June 14, 2026
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Sign in to claimHow is IT'S SO SIMPLE IT'S BRILLIANT filing trademarks, and where is the portfolio expanding?
Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Ownership & Assignment History
1 record| Date | From | To |
|---|---|---|
| Feb 16, 2026 |
JPMORGAN CHASE BANK, N.A., SUCCESSOR BY...
|
XEROX CORPORATION
NORWALK, CONNECTICUT
|
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 75355964 | IT'S SO SIMPLE IT'S BRILLIANT | Sep 12, 1997 | Pending | 035 Advertising & Business 042 Science & Technology | Xerox Corporation |
Weekly visibility reports showing how ChatGPT mentions IT'S SO SIMPLE IT'S BRILLIANT, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: IT'S SO SIMPLE IT'S BRILLIANT trademark portfolio
What trademarks does IT'S SO SIMPLE IT'S BRILLIANT hold?
IT'S SO SIMPLE IT'S BRILLIANT holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 35 (Advertising & Business), Class 42 (Science & Technology). The most recent filings are registered to Xerox Corporation.
How many trademarks does IT'S SO SIMPLE IT'S BRILLIANT have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to IT'S SO SIMPLE IT'S BRILLIANT. The brand has been actively filing since September 1997. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does IT'S SO SIMPLE IT'S BRILLIANT file most often?
IT'S SO SIMPLE IT'S BRILLIANT's most active class is NICE Class 35 (Advertising & Business), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the IT'S SO SIMPLE IT'S BRILLIANT trademark?
The most recent filings under the IT'S SO SIMPLE IT'S BRILLIANT mark are registered to Xerox Corporation. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is IT'S SO SIMPLE IT'S BRILLIANT expanding into new categories?
The current WikiTrademarks Expansion Score for IT'S SO SIMPLE IT'S BRILLIANT is 3 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new IT'S SO SIMPLE IT'S BRILLIANT trademark filings?
Click the Watch Brand button at the top of this page to add IT'S SO SIMPLE IT'S BRILLIANT to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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