IT’S NOW holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 43 (Food & Drink Services) with 1 filings. The WikiTrademarks Expansion Score is 4/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed September 6, 2026
Protect or track "IT’S NOW"
Watch this name and we'll alert you when anyone files a similar mark.
Informational only, not a legal opinion. Consult a trademark attorney before filing or enforcing.
Own this brand? Claim the profile to add your logo, story, and website.
Sign in to claimHow is IT’S NOW filing trademarks, and where is the portfolio expanding?
Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99576781 | IT’S NOW | Jan 04, 2026 | Registered | 043 Food & Drink Services | Etta's Kitchen, Inc. |
Weekly visibility reports showing how ChatGPT mentions IT’S NOW, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: IT’S NOW trademark portfolio
What trademarks does IT’S NOW hold?
IT’S NOW holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 43 (Food & Drink Services). The most recent filings are registered to Etta's Kitchen, Inc..
How many trademarks does IT’S NOW have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to IT’S NOW. The brand has been actively filing since January 2026. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does IT’S NOW file most often?
IT’S NOW's most active class is NICE Class 43 (Food & Drink Services), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the IT’S NOW trademark?
The most recent filings under the IT’S NOW mark are registered to Etta's Kitchen, Inc.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is IT’S NOW expanding into new categories?
The current WikiTrademarks Expansion Score for IT’S NOW is 4 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new IT’S NOW trademark filings?
Click the Watch Brand button at the top of this page to add IT’S NOW to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare IT’S NOW to another owner · Browse all NICE classes · Most valuable brands
Community notes
0 notesShare what you know about IT’S NOW and help the next person researching it.