IT'S NOT ABOUT LUCK, IT'S ABOUT WILL

1 total filings · 0 classes · Active since May 2026

IT'S NOT ABOUT LUCK, IT'S ABOUT WILL holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 3 (Cosmetics & Cleaning) with 1 filings. The WikiTrademarks Expansion Score is 24/100, low — the brand is focused on defending its existing categories rather than expanding.

USPTO data refreshed June 15, 2026

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How is IT'S NOT ABOUT LUCK, IT'S ABOUT WILL filing trademarks, and where is the portfolio expanding?

Filing Velocity (24 Months)

Jul 2024 Jun 2026

Filing Activity by NICE Class

Nice Class Distribution

Activity Timeline

No activity recorded yet.

Recent Filings

Serial No. Mark Filing Date Status Classes Owner
99850434 IT'S NOT ABOUT LUCK, IT'S ABOUT WILL May 28, 2026 Registered 003 Cosmetics & Cleaning GIORGIO ARMANI S.p.A.
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FAQ: IT'S NOT ABOUT LUCK, IT'S ABOUT WILL trademark portfolio

What trademarks does IT'S NOT ABOUT LUCK, IT'S ABOUT WILL hold?

IT'S NOT ABOUT LUCK, IT'S ABOUT WILL holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 3 (Cosmetics & Cleaning). The most recent filings are registered to GIORGIO ARMANI S.p.A..

How many trademarks does IT'S NOT ABOUT LUCK, IT'S ABOUT WILL have at the USPTO?

WikiTrademarks tracks 1 USPTO trademark filings attributed to IT'S NOT ABOUT LUCK, IT'S ABOUT WILL. The brand has been actively filing since May 2026. The count updates daily as new filings are indexed from the USPTO bulk data feed.

In which NICE classes does IT'S NOT ABOUT LUCK, IT'S ABOUT WILL file most often?

IT'S NOT ABOUT LUCK, IT'S ABOUT WILL's most active class is NICE Class 3 (Cosmetics & Cleaning), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.

Who owns the IT'S NOT ABOUT LUCK, IT'S ABOUT WILL trademark?

The most recent filings under the IT'S NOT ABOUT LUCK, IT'S ABOUT WILL mark are registered to GIORGIO ARMANI S.p.A.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.

Is IT'S NOT ABOUT LUCK, IT'S ABOUT WILL expanding into new categories?

The current WikiTrademarks Expansion Score for IT'S NOT ABOUT LUCK, IT'S ABOUT WILL is 24 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.

How can I track new IT'S NOT ABOUT LUCK, IT'S ABOUT WILL trademark filings?

Click the Watch Brand button at the top of this page to add IT'S NOT ABOUT LUCK, IT'S ABOUT WILL to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.

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