IT'S BETTER HERE holds 2 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 36 (Insurance & Finance) with 1 filings. The WikiTrademarks Expansion Score is 7/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed June 29, 2026
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Sign in to claimHow is IT'S BETTER HERE filing trademarks, and where is the portfolio expanding?
Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99345032 | IT'S BETTER HERE | Aug 19, 2025 | Registered | 003 Cosmetics & Cleaning 035 Advertising & Business | Bear Bare Brands, LLC |
| 98944936 | IT'S BETTER HERE | Jan 08, 2025 | Pending | 036 Insurance & Finance | SECURITYNATIONAL MORTGAGE COMPANY |
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FAQ: IT'S BETTER HERE trademark portfolio
What trademarks does IT'S BETTER HERE hold?
IT'S BETTER HERE holds 2 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 36 (Insurance & Finance), Class 3 (Cosmetics & Cleaning), Class 35 (Advertising & Business). The most recent filings are registered to Bear Bare Brands, LLC.
How many trademarks does IT'S BETTER HERE have at the USPTO?
WikiTrademarks tracks 2 USPTO trademark filings attributed to IT'S BETTER HERE. The brand has been actively filing since January 2025. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does IT'S BETTER HERE file most often?
IT'S BETTER HERE's most active class is NICE Class 36 (Insurance & Finance), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the IT'S BETTER HERE trademark?
The most recent filings under the IT'S BETTER HERE mark are registered to Bear Bare Brands, LLC. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is IT'S BETTER HERE expanding into new categories?
The current WikiTrademarks Expansion Score for IT'S BETTER HERE is 7 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new IT'S BETTER HERE trademark filings?
Click the Watch Brand button at the top of this page to add IT'S BETTER HERE to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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