IT'S A LOYALTY THING holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 35 (Advertising & Business) with 1 filings. The WikiTrademarks Expansion Score is 4/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed June 29, 2026
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Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99501414 | IT'S A LOYALTY THING | Nov 17, 2025 | Registered | 035 Advertising & Business | SPG IP Holdings, LLC |
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FAQ: IT'S A LOYALTY THING trademark portfolio
What trademarks does IT'S A LOYALTY THING hold?
IT'S A LOYALTY THING holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 35 (Advertising & Business). The most recent filings are registered to SPG IP Holdings, LLC.
How many trademarks does IT'S A LOYALTY THING have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to IT'S A LOYALTY THING. The brand has been actively filing since November 2025. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does IT'S A LOYALTY THING file most often?
IT'S A LOYALTY THING's most active class is NICE Class 35 (Advertising & Business), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the IT'S A LOYALTY THING trademark?
The most recent filings under the IT'S A LOYALTY THING mark are registered to SPG IP Holdings, LLC. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is IT'S A LOYALTY THING expanding into new categories?
The current WikiTrademarks Expansion Score for IT'S A LOYALTY THING is 4 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new IT'S A LOYALTY THING trademark filings?
Click the Watch Brand button at the top of this page to add IT'S A LOYALTY THING to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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