IT'S NOT MAGIC. IT'S MUSHROOMS.

2 total filings · 3 classes · Active since Sep 2025

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IT'S NOT MAGIC. IT'S MUSHROOMS. holds 2 USPTO trademark filings across 3 NICE classes. The largest concentration is in Class 35 (Advertising & Business) with 2 filings. The WikiTrademarks Expansion Score is 4/100, low — the brand is focused on defending its existing categories rather than expanding.

USPTO data refreshed November 10, 2026

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How is IT'S NOT MAGIC. IT'S MUSHROOMS. filing trademarks, and where is the portfolio expanding?

Filing Velocity (24 Months)

Dec 2024 Nov 2026

Filing Activity by NICE Class

Activity Timeline

No activity recorded yet.

Recent Filings

Serial No. Mark Filing Date Status Classes Owner
99402499 IT'S NOT MAGIC. IT'S MUSHROOMS. Sep 19, 2025 Registered 035 Advertising & Business 041 Education & Entertainment 043 Food & Drink Services The Mushroom Council
99402490 IT'S NOT MAGIC. IT'S MUSHROOMS. Sep 19, 2025 Registered 035 Advertising & Business 041 Education & Entertainment 043 Food & Drink Services The Mushroom Council
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FAQ: IT'S NOT MAGIC. IT'S MUSHROOMS. trademark portfolio

What trademarks does IT'S NOT MAGIC. IT'S MUSHROOMS. hold?

IT'S NOT MAGIC. IT'S MUSHROOMS. holds 2 USPTO trademark filings across 3 NICE classes. The largest concentration is in Class 35 (Advertising & Business), Class 41 (Education & Entertainment), Class 43 (Food & Drink Services). The most recent filings are registered to The Mushroom Council.

How many trademarks does IT'S NOT MAGIC. IT'S MUSHROOMS. have at the USPTO?

WikiTrademarks tracks 2 USPTO trademark filings attributed to IT'S NOT MAGIC. IT'S MUSHROOMS.. The brand has been actively filing since September 2025. The count updates daily as new filings are indexed from the USPTO bulk data feed.

In which NICE classes does IT'S NOT MAGIC. IT'S MUSHROOMS. file most often?

IT'S NOT MAGIC. IT'S MUSHROOMS.'s most active class is NICE Class 35 (Advertising & Business), with 2 filings. The full distribution across all 3 classes is shown in the Nice Class Distribution panel on this page.

Who owns the IT'S NOT MAGIC. IT'S MUSHROOMS. trademark?

The most recent filings under the IT'S NOT MAGIC. IT'S MUSHROOMS. mark are registered to The Mushroom Council. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.

Is IT'S NOT MAGIC. IT'S MUSHROOMS. expanding into new categories?

The current WikiTrademarks Expansion Score for IT'S NOT MAGIC. IT'S MUSHROOMS. is 4 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.

How can I track new IT'S NOT MAGIC. IT'S MUSHROOMS. trademark filings?

Click the Watch Brand button at the top of this page to add IT'S NOT MAGIC. IT'S MUSHROOMS. to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.

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