INSTACART

7 total filings · 0 classes · Active since Jun 2014

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INSTACART holds 7 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 9 (Electronics & Software) with 2 filings. The WikiTrademarks Expansion Score is 8/100, low — the brand is focused on defending its existing categories rather than expanding.

USPTO data refreshed September 14, 2026

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How is INSTACART filing trademarks, and where is the portfolio expanding?

Filing Velocity (24 Months)

Oct 2024 Sep 2026

Activity Timeline

No activity recorded yet.

INSTACART in the News

Sep 3, 2026 Source ↗
[Marketing] Ads of the Week: 10 Campaigns That Caught Our Eye, From On to Reese’s

Reese’s Oreo, Instacart, Monzo, BMW, Yahoo, and more are behind the week’s most notable ads.

Jul 31, 2026 Source ↗
[Marketing] How Instacart is cultivating full-funnel marketing with video, AI

Ali Miller, general manager of advertising, breaks down a new short-form vertical video feed and how Instacart plans to bring ads into its AI assistan...

Jun 29, 2026 Source ↗
[Marketing] Instacart Wants to Co-Create Ads With Brands

For its first Super Bowl ad in 2025, Instacart recruited brand mascots like the Pillsbury Doughboy, Chester Cheetah, and the Jolly Green Giant to help...

Jun 23, 2026 Source ↗

Recent Filings

Serial No. Mark Filing Date Status Classes Owner
97675960 INSTACART Nov 14, 2022 Pending 009 Electronics & Software Maplebear Inc.
90172864 INSTACART Sep 10, 2020 Pending 021 Housewares Maplebear Inc.
90172867 INSTACART Sep 10, 2020 Pending 018 Leather Goods & Luggage Maplebear Inc.
90143078 INSTACART Aug 27, 2020 Pending 018 Leather Goods & Luggage Maplebear Inc.
90143084 INSTACART Aug 27, 2020 Pending 021 Housewares Maplebear Inc.
90143089 INSTACART Aug 27, 2020 Pending 025 Clothing & Footwear Maplebear Inc.
86323403 INSTACART Jun 27, 2014 Abandoned 009 Electronics & Software 035 Advertising & Business 039 Transport & Storage 042 Science & Technology 045 Legal & Security Services Maplebear Inc.
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FAQ: INSTACART trademark portfolio

What trademarks does INSTACART hold?

INSTACART holds 7 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 9 (Electronics & Software), Class 18 (Leather Goods & Luggage), Class 21 (Housewares). The most recent filings are registered to Maplebear Inc..

How many trademarks does INSTACART have at the USPTO?

WikiTrademarks tracks 7 USPTO trademark filings attributed to INSTACART. The brand has been actively filing since June 2014. The count updates daily as new filings are indexed from the USPTO bulk data feed.

In which NICE classes does INSTACART file most often?

INSTACART's most active class is NICE Class 9 (Electronics & Software), with 2 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.

Who owns the INSTACART trademark?

The most recent filings under the INSTACART mark are registered to Maplebear Inc.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.

Is INSTACART expanding into new categories?

The current WikiTrademarks Expansion Score for INSTACART is 8 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.

How can I track new INSTACART trademark filings?

Click the Watch Brand button at the top of this page to add INSTACART to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.

More on this portfolio: Compare INSTACART to another owner · Browse all NICE classes · Most valuable brands

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