INITIAL holds 7 USPTO trademark filings across 1 NICE class. The largest concentration is in Class 35 (Advertising & Business) with 2 filings. The WikiTrademarks Expansion Score is 8/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed June 27, 2026
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Sign in to claimHow is INITIAL filing trademarks, and where is the portfolio expanding?
Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
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INITIAL in the News
The video game company is enabling brands, including initial partners Coach and Visa, to create, launch and measure campaigns across its library.
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 98881090 | INITIAL | Dec 02, 2024 | Registered | 018 Leather Goods & Luggage | INITIAL FASHION CO., LIMITED |
| 98737795 | INITIAL | Sep 06, 2024 | Registered | 035 Advertising & Business | The Initial Group Global, LLC |
| 98737783 | INITIAL | Sep 06, 2024 | Pending | 030 Staple Foods & Beverages | The Initial Group Global, LLC |
| 98737796 | INITIAL | Sep 06, 2024 | Pending | 036 Insurance & Finance | The Initial Group Global, LLC |
| 98737801 | INITIAL | Sep 06, 2024 | Pending | 043 Food & Drink Services | The Initial Group Global, LLC |
| 98618765 | INITIAL | Jun 25, 2024 | Registered | 035 Advertising & Business | The Initial Group Global, LLC |
| 79222010 | INITIAL | Sep 18, 2017 | Pending | 012 Vehicles | Helipeller Aircraft Technology Co., Ltd. |
Weekly visibility reports showing how ChatGPT mentions INITIAL, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: INITIAL trademark portfolio
What trademarks does INITIAL hold?
INITIAL holds 7 USPTO trademark filings across 1 NICE class. The largest concentration is in Class 35 (Advertising & Business), Class 30 (Staple Foods & Beverages), Class 36 (Insurance & Finance). The most recent filings are registered to INITIAL FASHION CO., LIMITED.
How many trademarks does INITIAL have at the USPTO?
WikiTrademarks tracks 7 USPTO trademark filings attributed to INITIAL. The brand has been actively filing since September 2017. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does INITIAL file most often?
INITIAL's most active class is NICE Class 35 (Advertising & Business), with 2 filings. The full distribution across all 1 classes is shown in the Nice Class Distribution panel on this page.
Who owns the INITIAL trademark?
The most recent filings under the INITIAL mark are registered to INITIAL FASHION CO., LIMITED. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is INITIAL expanding into new categories?
The current WikiTrademarks Expansion Score for INITIAL is 8 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new INITIAL trademark filings?
Click the Watch Brand button at the top of this page to add INITIAL to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare INITIAL to another owner · Browse all NICE classes · Most valuable brands
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