HOW I LOOK holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 35 (Advertising & Business) with 1 filings. The WikiTrademarks Expansion Score is 0/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed June 15, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Ownership & Assignment History
1 record| Date | From | To |
|---|---|---|
| Jan 20, 2026 |
U.S. BANK NATIONAL ASSOCIATION, AS COLLA...
|
DUANE READE
DEERFIELD, ILLINOIS
DUANE READE INTERNATIONAL, LLC
DEERFIELD, ILLINOIS
|
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 77706552 | HOW I LOOK | Apr 03, 2009 | Abandoned | 035 Advertising & Business | DUANE READE |
Weekly visibility reports showing how ChatGPT mentions HOW I LOOK, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: HOW I LOOK trademark portfolio
What trademarks does HOW I LOOK hold?
HOW I LOOK holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 35 (Advertising & Business). The most recent filings are registered to DUANE READE.
How many trademarks does HOW I LOOK have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to HOW I LOOK. The brand has been actively filing since April 2009. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does HOW I LOOK file most often?
HOW I LOOK's most active class is NICE Class 35 (Advertising & Business), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the HOW I LOOK trademark?
The most recent filings under the HOW I LOOK mark are registered to DUANE READE. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is HOW I LOOK expanding into new categories?
The current WikiTrademarks Expansion Score for HOW I LOOK is 0 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new HOW I LOOK trademark filings?
Click the Watch Brand button at the top of this page to add HOW I LOOK to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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